How Millennial Parents Are Changing The Workforce Game
All The Reasons We’re Different
It isn’t a secret that we’re just different than the generations who’ve gone before us when it comes to our home and work lives.
- We’re obsessed (and often depressed) by the elusive idea of work/life balance
- We turn to tech — Google, Facebook groups, and YouTube for parenting advice
- We document everything on social
- We often struggle more financially than our parents and grandparents (in part, thanks to childcare and education rising to 18% of the total cost of raising a child, up from 2% in 1960 — 2%!)
- We wait longer to have kids because more of us women are snapping up educations and employment before we get married and start families
- We spend more time hanging out with our kids than generations past
- We travel more internationally — and as a family (hm, maybe because we wildly value our freedom?)
- Many of us freelance, which make up 34% of the national workforce, because we value flexibility so deeply
The bottom line is that we do things differently.
We value, live, love, and parent differently.
We dream, goal, and work differently.
And yet the systems that have been designed to move people in the entrepreneurial, small business, and freelance direction all but leave us and our lifestyle’s needs in the dust.
Our Needs Are Different

Predictions show that “the gig economy” and remote work will only dramatically increase — to the tune of 50% of the entire workforce by 2027! That’s in eight years, people!
So if folks aren’t headed into corporate offices anymore, where are they headed? And what does that mean for the children of this 50%?
Where will remote workers work (and do good work) when they’ve got young kids to take care of? Why would they put their children in daycare if they’ll be at home? How will they split their time and attention between career and kid?
These are the questions that we as Millennial parents have already been facing for years.
Co-working is a massive, driving force for good in the gig economy, but we can’t help but notice that we and our remote parent friends aren’t taking up the opportunity.
Why?
Maybe because we instinctively know it’s not currently built for us and the little ones most important to us.
NurtureHome Is Different

That is the problem we’re solving at NurtureHome.
We need a place where we can work and be close to our kiddos while they’re being cared for — and not at an exorbitant NYC rate.
We need a place where we can co-work, network, and do our best work while our kids are in early education programs because hello, we value their growing little minds.
We need a place that won’t cripple our bank accounts.
We need a place where we can trust ourselves for once that we’re doing the right thing for our kids and the right thing for us.
And for the love of God, we need to get out of the house.
We need a system, structure, and support system that treats us like individuals, and values our need for freedom and flexibility as much as we do.
We are you and we’re leading the charge for innovation in the coworking community to make you and all your differences priority.
Take heart, mama and papapreneur.
NurtureHome is just around the corner.